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	<title>BlogFerret &#187; Austin</title>
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		<title>Establish Your Writing Authority</title>
		<link>http://midnightferret.com/2009/03/06/establish-your-writing-authority/</link>
		<comments>http://midnightferret.com/2009/03/06/establish-your-writing-authority/#comments</comments>
		<pubDate>Fri, 06 Mar 2009 17:49:17 +0000</pubDate>
		<dc:creator>midnightferret</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Rant]]></category>
		<category><![CDATA[Texas]]></category>
		<category><![CDATA[The Way I See It]]></category>

		<guid isPermaLink="false">http://midnightferret.com/?p=121</guid>
		<description><![CDATA[<p>I got an email on the Austin Zealots&#8216; Yahoo group today. (The Zealots are a local hombrewing club here in Austin, and a great bunch of people.) A member was expressing his disappointment with the contents of this article:</p>
<p>Austin home to a few good brewpubs</p>
<p>I read the article, and went to reply on the list, [...]]]></description>
			<content:encoded><![CDATA[<p>I got an email on the <a title="Austin Zealots" href="http://http://www.austinzealots.com/" target="_blank">Austin Zealots</a>&#8216; Yahoo group today. (The Zealots are a local hombrewing club here in Austin, and a great bunch of people.) A member was expressing his disappointment with the contents of this article:</p>
<p><a href="http://www.austin360.com/food_drink/content/food_drink/stories/xl/2009/03/0305xlbars.html">Austin home to a few good brewpubs</a></p>
<p>I read the article, and went to reply on the list, but as usual I waxed verbose and was forced to move my opinions to a forum in which I (mostly) reign supreme. I did this to avoid spamming the list with my copious rants and opinions. I&#8217;m sure people everywhere are grateful I have my own website.</p>
<p>In short, I share the disappointment of my fellow Zealot. Allow me to elaborate. <span id="more-121"></span></p>
<p>The main problem with this article is that the author failed to establish her authority as being someone who has any business reviewing brewpubs. She failed to properly do so in the beginning of the article, and as I read the rest of it, I became more convinced that this person merely received free meals and/or beer from the establishments she reviewed. I addressed this issue once before <a title="Poor Monroe!" href="http://http://midnightferret.com/2006/08/30/poor-monroe/" target="_blank">when I lived in the benighted town of Monroe, LA</a>, actually. How am I supposed to take the contents of a review seriously if I don&#8217;t think the reviewer has the necessary experience to offer an informed and comprehensive review?</p>
<p>This kind of thing stems from letting &#8220;food&#8221; writers also write about beer, wine or other potables. We shouldn&#8217;t allow it! HAH! But seriously, why should we listen to this author&#8217;s opinion of precious beer when she pretty much makes it clear that she doesn&#8217;t really know anything about beer <em>or</em> even what constitutes an establishment&#8217;s being called a &#8220;brewpub.&#8221;</p>
<p>I think this author just a freelancer who also teaches at TSU. Now, I suppose it&#8217;s true that if we only allowed established beer writers to write about beer-related issues that maybe someone like, oh, I dunno, ME, would never be able to &#8220;break in&#8221; and start writing about beer. Or food, for that matter. But this particular article kind of gives Austin a bad name.</p>
<p>I mean, wouldn&#8217;t your average Austinite know that one of those venues isn&#8217;t even a &#8220;brewpub&#8221;? A brewery tour and tasting is <em>not</em>, I repeat, <em>not</em> a brewpub. Even I knew that and I know very little about the Austin beer scene, as it were. Seriously, if you go to a tour and tasting expecting a brewpub, of course you will be disappointed!</p>
<p>I was also a little disappointed because I would like to see a brewpub review that gives me comprehensive information on the beer, food, and atmosphere of several brewpubs. Telling me &#8220;the food came out suspiciously fast,&#8221; or that a Hefeweizen is &#8220;strong and banana-y&#8221; doesn&#8217;t give me any sort of idea what I might be getting into, except that you probably ordered something frozen and/or fried, and you don&#8217;t know how to describe your beer when you taste it. Tell me, something guys, what do you think a &#8220;strong&#8221; beer flavor means? A quick <a target="_blank" href="http://www.google.com">Google</a> led me to a neat <a title="Common Terms to Describe Your Beer" href="http://http://www.tasteyourbeer.com/researchterms.php" target="_blank">list of terms for beer taste</a>. Maybe one of these terms could serve me if I were, oh I dunno, <em>writing an article where I had to describe beer flavor</em>.</p>
<p>In any case, there were only three venues in the article, one of which was a national chain and one which wasn&#8217;t even a brewpub. So Austin is <em>really</em> home to one local brewpub, one national chain eatery which serves beer, and one brewery that gives tours on the first Saturday of each month?  This doesn&#8217;t really help me figure out where to spend my hard-earned and meager supply of cash, does it? Believe it or not, there are more brewpubs than those in Austin. I promise.</p>
<p>I know, I know, I&#8217;m on my blog again, criticzing other people&#8217;s writing. But it&#8217;s my blog, and I&#8217;m a very critical person. Also, I really do believe that it&#8217;s important to establish one&#8217;s credibility in one&#8217;s writing. As usual, the writing venue and audience will dictate to what degree one needs to establish credibility. In reviews of products, restaurants, movies, books, and yes, brewpubs, the author should really take the time to say &#8220;I&#8217;m an authority on this subject,&#8221; or &#8220;I&#8217;m not an authority on this subject, but I know what I like,&#8221; so that the audience can get a handle on where everyone stands before diving in.  And, really, try your best to get your terminology right. Calling a Jazz festival a &#8220;concert hall&#8221; or a tour and tasting a &#8220;brewpub,&#8221; doesn&#8217;t make it true.</p>
<h3>You may also enjoy:</h3><div style="clear: both"></div><div style="border: 0pt none ; margin: 0pt; padding: 0pt;"><a onmouseout="this.style.backgroundColor='#FFFFFF'" onmouseover="this.style.backgroundColor='#EEEEEF'" style="border-right: 1px solid #DDDDDD; border-bottom: medium none; margin: 0pt; padding: 6px; display: block; float: left; text-decoration: none; text-align: left; cursor: pointer;" href="http://midnightferret.com/2010/03/29/the-elephant-on-your-head-part-2/"><div style="border: 0pt none ; margin: 0pt; padding: 0pt; width: 150px; height: 225px;"><div style="border: 0pt none ; margin: 0pt; padding: 0pt; background: transparent url(http://midnightferret.com/wp-content/uploads/2010/03/elephant-girl-pict-150x150.jpg) no-repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous; width: 150px; height: 150px;"></div><div style="border: 0pt none; margin: 3px 0pt 0pt; padding: 0pt; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; font-size: 12px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; color: #333333;">The Elephant on Your Head Part 2</div></div></a><a onmouseout="this.style.backgroundColor='#FFFFFF'" onmouseover="this.style.backgroundColor='#EEEEEF'" style="border-right: 1px solid #DDDDDD; border-bottom: medium none; margin: 0pt; padding: 6px; display: block; float: left; text-decoration: none; text-align: left; cursor: pointer;" href="http://midnightferret.com/2009/05/04/just-wash-your-hands/"><div style="border: 0pt none ; margin: 0pt; padding: 0pt; width: 150px; height: 225px;"><div style="border: 0pt none ; margin: 0pt; padding: 0pt; background: transparent url(http://midnightferret.com/wp-content/plugins/related-posts-thumbnails/img/default.png) no-repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous; width: 150px; height: 150px;"></div><div style="border: 0pt none; margin: 3px 0pt 0pt; padding: 0pt; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; font-size: 12px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; color: #333333;">Just wash your hands!</div></div></a><a onmouseout="this.style.backgroundColor='#FFFFFF'" onmouseover="this.style.backgroundColor='#EEEEEF'" style="border-right: 1px solid #DDDDDD; border-bottom: medium none; margin: 0pt; padding: 6px; display: block; float: left; text-decoration: none; text-align: left; cursor: pointer;" href="http://midnightferret.com/2008/06/06/we-are-moved/"><div style="border: 0pt none ; margin: 0pt; padding: 0pt; width: 150px; height: 225px;"><div style="border: 0pt none ; margin: 0pt; padding: 0pt; background: transparent url(http://midnightferret.com/wp-content/plugins/related-posts-thumbnails/img/default.png) no-repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous; width: 150px; height: 150px;"></div><div style="border: 0pt none; margin: 3px 0pt 0pt; padding: 0pt; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; font-size: 12px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; color: #333333;">We Are Moved</div></div></a></div><div style="clear: both"></div>]]></content:encoded>
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		</item>
		<item>
		<title>More From Austin</title>
		<link>http://midnightferret.com/2008/06/09/more-from-austin/</link>
		<comments>http://midnightferret.com/2008/06/09/more-from-austin/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 17:42:00 +0000</pubDate>
		<dc:creator>midnightferret</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Texas]]></category>

		<guid isPermaLink="false">http://midnightferret.com/?p=90</guid>
		<description><![CDATA[<p>Saturday night we had a little dinner party. I made gumbo with a butter roux. It was eventually delicious, but I will remember two things about gumbo: 1. start much, much earlier 2. butter roux is harder to brown than oil roux. Also, I&#8217;m not making gumbo again until the winter.</p>
<p>My friend Kevin came over, [...]]]></description>
			<content:encoded><![CDATA[<p>Saturday night we had a little dinner party. I made gumbo with a butter roux. It was eventually delicious, but I will remember two things about gumbo: 1. start much, much earlier 2. butter roux is harder to brown than oil roux. Also, I&#8217;m not making gumbo again until the winter.</p>
<p>My friend Kevin came over, and the four of us had a great time. We&#8217;ve been using the pool a lot lately, and we all went swimming.</p>
<p>We&#8217;ve decided to rent an apartment in the same complex as Craig does. The apartments are large for the price, and the amenities are good. Also, they are 4 miles from <a target="_blank" href="http://www.ambardia.com">James</a>&#8216; work.</p>
<h3>You may also enjoy:</h3><div style="clear: both"></div><div style="border: 0pt none ; margin: 0pt; padding: 0pt;"><a onmouseout="this.style.backgroundColor='#FFFFFF'" onmouseover="this.style.backgroundColor='#EEEEEF'" style="border-right: 1px solid #DDDDDD; border-bottom: medium none; margin: 0pt; padding: 6px; display: block; float: left; text-decoration: none; text-align: left; cursor: pointer;" href="http://midnightferret.com/2009/05/04/just-wash-your-hands/"><div style="border: 0pt none ; margin: 0pt; padding: 0pt; width: 150px; height: 225px;"><div style="border: 0pt none ; margin: 0pt; padding: 0pt; background: transparent url(http://midnightferret.com/wp-content/plugins/related-posts-thumbnails/img/default.png) no-repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous; width: 150px; height: 150px;"></div><div style="border: 0pt none; margin: 3px 0pt 0pt; padding: 0pt; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; font-size: 12px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; color: #333333;">Just wash your hands!</div></div></a><a onmouseout="this.style.backgroundColor='#FFFFFF'" onmouseover="this.style.backgroundColor='#EEEEEF'" style="border-right: 1px solid #DDDDDD; border-bottom: medium none; margin: 0pt; padding: 6px; display: block; float: left; text-decoration: none; text-align: left; cursor: pointer;" href="http://midnightferret.com/2009/03/06/establish-your-writing-authority/"><div style="border: 0pt none ; margin: 0pt; padding: 0pt; width: 150px; height: 225px;"><div style="border: 0pt none ; margin: 0pt; padding: 0pt; background: transparent url(http://midnightferret.com/wp-content/plugins/related-posts-thumbnails/img/default.png) no-repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous; width: 150px; height: 150px;"></div><div style="border: 0pt none; margin: 3px 0pt 0pt; padding: 0pt; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; font-size: 12px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; color: #333333;">Establish Your Writing Authority</div></div></a><a onmouseout="this.style.backgroundColor='#FFFFFF'" onmouseover="this.style.backgroundColor='#EEEEEF'" style="border-right: 1px solid #DDDDDD; border-bottom: medium none; margin: 0pt; padding: 6px; display: block; float: left; text-decoration: none; text-align: left; cursor: pointer;" href="http://midnightferret.com/2008/06/06/we-are-moved/"><div style="border: 0pt none ; margin: 0pt; padding: 0pt; width: 150px; height: 225px;"><div style="border: 0pt none ; margin: 0pt; padding: 0pt; background: transparent url(http://midnightferret.com/wp-content/plugins/related-posts-thumbnails/img/default.png) no-repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous; width: 150px; height: 150px;"></div><div style="border: 0pt none; margin: 3px 0pt 0pt; padding: 0pt; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; font-size: 12px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; color: #333333;">We Are Moved</div></div></a></div><div style="clear: both"></div>]]></content:encoded>
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		<title>We Are Moved</title>
		<link>http://midnightferret.com/2008/06/06/we-are-moved/</link>
		<comments>http://midnightferret.com/2008/06/06/we-are-moved/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 20:18:21 +0000</pubDate>
		<dc:creator>midnightferret</dc:creator>
				<category><![CDATA[Austin]]></category>
		<category><![CDATA[Texas]]></category>

		<guid isPermaLink="false">http://midnightferret.com/?p=89</guid>
		<description><![CDATA[<p>We arrived in Austin, TX at around 5pm Sunday evening.  Our friend Craig was waiting for us and even had supper ready! How cool is that?</p>
<p>Monday, we got our bearings and went to the employment office. Tuesday, James left at 8am and came home at 12:30pm from a job search, having interviewed at his [...]]]></description>
			<content:encoded><![CDATA[<p>We arrived in Austin, TX at around 5pm Sunday evening.  Our friend Craig was waiting for us and even had supper ready! How cool is that?</p>
<p>Monday, we got our bearings and went to the employment office. Tuesday, <a target="_blank" href="http://www.ambardia.com">James</a> left at 8am and came home at 12:30pm from a job search, having interviewed at his first choice job, <a title="Ads LED" href="http://www.adsled.com" target="_blank">AdsLed</a>. By 2:30 we heard from his new boss that he had the job and he would start at 9am Wednesday morning. So the job search is pretty much over. Tuesday evening spent with Kevin, celebrating with drinks at the <a title="Spider House Cafe" href="http://www.spiderhousecafe.com" target="_blank">Spider House</a>.</p>
<p>Now we are beginning our apartment search.  So far, we can&#8217;t seem to find a place that suits. Of course, we haven&#8217;t looked at many places yet, though.</p>
<p>Craig, who has been good enough to put us up for a while, thought I messed up his computer by putting it on a router so I could also hook up wi-fi for us to use. It turned out that his computer thought that when I moved it I had opened the chassis, and he also needed to change the battery in his wireless mouse. Today has actually kind of sucked, but I can&#8217;t really get too upset about it.</p>
<p>So much has happened this week that I can&#8217;t even put everything into words. I feel like I&#8217;ve done and seen many things, but really I haven&#8217;t scratched the tip of the iceberg, to mix metaphors. I told <a target="_blank" href="http://www.ambardia.com">James</a> last night that I was feeling anxious, and he replied, &#8220;Well, I don&#8217;t know why you&#8217;d be feeling that way. We&#8217;re only in a completely new, larger city, with a totally different lifestyle and we&#8217;re living in someone else&#8217;s apartment.&#8221; I&#8217;m lucky to have a man with such a pragmatic outlook on life.</p>
<p>At any rate, I wish I was all high tech and could post cool phone pics here, but I haven&#8217;t taken any yet.</p>
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